Buyer Persona Template Download

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  1. Buyer Persona Template Download
  2. Buyer Persona Template Download

The Buyer Persona PowerPoint Template is an appealing presentation layout to outline character profiles. The purpose of buyer personas is to help marketers understand the buyers attitudes questions and concerns at each of the defining moments in. Share the board with your team so everyone can share their inputs from multiple points of views. To create your own user persona template, we’d recommend that you follow these steps: ‍. Determine why you’re creating user personas. There are many different reasons why your business might be creating user personas. Usually, it’s because you want your real users to do a specific action. Download our FREE buyer persona template, get your team together and dive in! I won’t tell you that persona development is easy, but I will tell you that taking the time to do the proper research, interview your customers, and develop formal documents will pay off for you ten-fold.


Buyer Persona Template and Filled In Example [FREE PSD TEMPLATE]

In the past, I have written about buyer personas and the role they play in building high-ROI products, but I’ve never provided a buyer persona template. There are of course hundreds of good templates available online, however, the template below is the one that I use. I developed this buyer persona template by piecing together parts from templates that I liked, as well as adding parts that I needed to make it games specific. The result is what I use to present the research I conduct to my clients.

In addition the the actual buyer persona template, I’ve included an example of the template in action to better illustrate how it works when it’s filled in. Below you’ll find this example, as well as as a description of the template’s various elements.

  1. Title: Giving your persona a clever title that incorporates key motivations, can help you easily identify which persona it is without reading the body text. This is especially helpful when you’re dealing with multiple personas per game. For example, in the illustration above, I have titled the persona “Socially Competitive Samantha.” This title jogs my memory instantly that Samantha is motivated to game by competition with real-world friends.
  2. Demographic Data: In the upper, left-hand corner of the template is a cluster of lines (i.e., name, gender, age, etc.). This section represents your persona’s demographic data, helping you understand physically, socioeconomically and geographically who you are speaking with.
  3. Photo: Adding a photo of a person’s face to your buyer persona can help humanize your research, making it feel like you are talking to someone instead of a bunch of data. (If you’re keeping the identity of your interviewees confidential, using stock images for this photo is acceptable.)
  4. Motivations: Your persona’s motivations section is the most important section of the buyer persona template. This section is responsible for summarizing why your persona games, which will most likely have the largest influence over your game’s design and marketing campaign.
  5. Criteria for Selecting Games: Understanding the factors responsible for driving your persona’s purchase or download of a game can be helpful for obvious reasons. Make sure you know them.
  6. Frustrations with Games: It’s also important to understand what about games frustrates your persona to the point of not wanting to play anymore so you can avoid serious pitfalls.
  7. Quotes: As you’re conducting your buyer persona interviews, try to record direct quotes from your interviewees that you feel sum up their feelings toward games. If you’re having trouble summarizing your persona’s motivations from your research, sometimes a simple quote can make it clear.

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Ricardo Concha


Buyer Persona Template Download

about 6 years ago

Awesome! i was just creating my first buyer persona based on your talk on the Konsoll 2014, this is just what i need right now. Thank you so much for sharing your knoledge with us :)

Emmanuelle conway

about 5 years ago

Hi, would you have it in a different format? I cant open PSD files. Thank you,

Buyer Persona Template Download

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